Noel Asmar, Designed first “designer spa uniform” and health safe pedi bowls. One of Canada’s Top 20 Female Entrepreneurs.
in My heart is a podcast hosted by Heather Thomson and is about all things from entrepreneurship, to motherhood and marriage, nutrition, fashion, travel, adventure, friendships and above all, it is about sparking the curiosity we all have inside us that can help us explore our passions and live our dreams. It started with the concept of conversations with friends, experts, learning more, encouraging independent thinking, and digging deeper into topics to inspire new perspectives. Each week, she’ll speak to old friends and new about all the things in her head and finding our freedom.
Noel Asmar is a Canadian designer with an innate curiosity for the way people live. Her passion for cultural diversity and languages drew her overseas at a young age to pursue a career in international hotel management and marketing. Constantly inspired by the people around her, Noel continued her design journey after returning to Canada from her management days with international hoteliers. In 2002, Noel designed what came to be known as the first “designer spa uniform”. Her various designs have garnered international acclaim, features in Harpers Bazaar and Vogue, while her continuous pursuit to innovate and create has led her to be recognized as one of Canada’s Top 20 Female Entrepreneurs. With a decade in luxury hospitality, Noel identified opportunities to heighten team morale through innovative and purpose-driven designs, creating a fresh, modern & elevated approach to uniforms. Her concept of spa uniforms was quickly adopted to replace the utilitarian and unflattering ones the industry had grown accustomed to. The natural evolution was to create a collection of a premium spa, wellness & hotel uniforms to elevate the look and feel for this growing industry. 20 years later, Noel and her team continue to set new industry trends and lead in the next generation of uniform concepts. Her continued commitment to empower people is expressed not only through her uniforms but also in her personal achievements and involvement in the spa and hospitality industries. Noel has sat on the Board of Directors for the International Spa Association (ISPA) for six years and was selected to uniform the Canadian Equestrian Team for the Rio 2016 Summer Olympics. Noel is a rider and has expanded her brand with the launch of her contemporary Equestrian Apparel label Asmar Equestrian in 2011. Noel is married with 3 children and lives in Vancouver, where she grew up.
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