Entrepreneurs Ashley Black, Lisa Vrancken and Korie Minkus’ book BE…From Passion and Purpose to Product and Prosperity, is a modern business guide
in My heart is a podcast hosted by Heather Thomson and is about all things from entrepreneurship, to motherhood and marriage, nutrition, fashion, travel, adventure, friendships and above all, it is about sparking the curiosity we all have inside us that can help us explore our passions and live our dreams. It started with the concept of conversations with friends, experts, learning more, encouraging independent thinking, and digging deeper into topics to inspire new perspectives. Each week, she’ll speak to old friends and new about all the things in her head and finding our freedom.
Heather talks with these amazing women about women in business, success, not forgetting the divine feminine and so much more. BE… is not your ordinary business book. It’s a hybrid of personal development, self-transformation, and a deep activation of the female entrepreneurial spirit. A shared vision uniquely co-authored by three accomplished women, BE… is a labor of love from their combined decades of professional experiences and entrepreneurial journeys. Delivered as a tell-all, BE… is the best practices and methods to launch and scale a successful physical product business. In their first book together, based on the Rock Your Product® system, Ashley Black, Korie Minkus, and Lisa Vrancken weave together holistic principles of self-discovery with proven proprietary business philosophies and product-to-market formula. The authors have generated billions in revenue, launched hundreds of products, and scaled well-recognized brands while expertly navigating the competitive marketplace. Written for women by women, BE… is the modern guide for female entrepreneurs at every stage of business. The authors lyrically synthesize their personal stories, interview masters in their respective fields, and collaborate with celebrity entrepreneurs with passion and purpose. The result is a groundbreaking book—a truth serum, a collection of industry secrets, and a blueprint for creating a prosperous physical product business. This book offers a one-of-a-kind business approach, paired with spiritual movements, actionable exercises, and featured stories of real female founders’ pitfalls and triumphs. It provides the ultimate foundation for the entrepreneurial mission. Ashley Black is the #1 national bestselling author of The Cellulite Myth, co-author of the scientific paper "The Effects of Fascia Manipulation with Fascia Devices on Myofascial Tissue, Subcutaneous Fat and Cellulite in Adult Women," ; and the inventor of the FasciaBlaster®. Ashley is a unicorn business owner, starting from ground zero and generating over 100 million dollars in revenue. With more than fifty patents, she was named ABA’s Entrepreneur of the Year in 2020. She was a TEDx speaker, and she currently owns one of the fastest-growing private companies in America. Korie Minkus is an American entrepreneur, advocate for business founders, and a culture shifter. She is the CEO of Industry Rockstar® and Founded Rock Your Product®, the world's #1 business training and portfolio investment company for entrepreneurs. Lisa Vrancken is an award-winning producer and documentary filmmaker with over two decades of expertise as an internationally-renowned brand and media strategist. In her current role as Executive Vice President of Fortune Media Group, Inc., she spearheads programming for Shark Discoveries and AsSeenOnTv.pro with prominent host Kevin Harrington—the original Shark from the Emmy award-winning entrepreneurial-themed reality TV show, Shark Tank.
